Mission Foods CEO Juan Gonzalez to Serve as Grand Marshal for Trans Am at Road Atlanta
March 13, 2026
Juan Gonzalez, Chief Executive Officer (CEO) of Mission Foods, will serve as the Grand Marshal for this weekend’s Trans Am Series Presented by Pirelli events at Road Atlanta, taking place March 12 to 15.
“I am thrilled to serve as the Grand Marshal for Racing America’s event at Road Atlanta,” said Gonzalez. “It’s going to be an exciting weekend for both racers and fans, and I’m looking forward to being a part of the action on track.”
As a life-long motorsports and automotive enthusiast, Gonzalez began racing in go-karts at the young age of six and later went on to compete in motorcycle racing. Later in his career, Gonzalez advances to professional racing divisions including American Le Mans, Trans Am, Formula 4, and GT Racing.
In 2010, the native of Los Angeles, California was able to secure an IMSA GTC victory at the prestigious 12 Hours of Sebring with driving partners Butch Leitzinger and Leh Keen and at Long Beach (again with Leitzinger as a driving partner). Gonzalez also collected a pair of podium finishes at Laguna Seca and Miller Motorsports Park.
Since then, Gonzalez has remained active on the vintage racing scene and is also an avid golfer and fisherman. As a passionate car collector for more than 40 years, the savvy businessman has also built the Car Amigo Collection, which focuses primarily on racing cars and motorcycles.
However, beyond the scope of just motorsports, Juan Gonzalez also serves in a high-level position at GRUMA (Mission Foods), where he serves as not just the Chief Executive Officer (CEO) but also as the Chairman of the Board. Mission Foods is the world’s leading manufacturer of tortillas and flatbreads, with operations spanning across Mexico, the United States, Central America, Europe, Asia, and Australia.
Mission Foods serves as the ‘Official Tortillas, Wraps, Flatbreads and Tortilla Chips of Racing America’ as well as the ‘Official Tortilla Chip of Michelin Raceway Road Atlanta’.
This weekend’s Trans Am Series Presented by Pirelli events at Road Atlanta begin on Thursday, March 12 with Optional Testing for the CUBE 3 Architecture TA2 Series, and continues Friday, March 13 with practice and qualifying for the CUBE 3 TA2 Series, and a race on Saturday, March 14 at 12:45 PM ET.
The TA, TAC, and GT Classes will test on Friday (March 13), practice and qualify on Saturday (March 14), and race on Sunday (March 15) at 12:10 PM ET.
NEW for 2026, all TA Class and CUBE 3 Architecture TA2 Series events will be broadcast for FREE on RacingAmerica.TV, Racing America 24/7, and the official Trans Am Series YouTube Channel. The Racing America 24/7 Streaming Channel is available on The Roku Channel, Prime Video, My Free DirecTV, LG Channels, and PLEX. REVTV will serve as the official broadcast partner of Trans Am in Canada.
