Mission Foods Extends Sponsorship with Racing America
February 18, 2026
Partnership Includes Three Event Entitlements in 2026
CHARLOTTE (February 18, 2026) — Racing America is thrilled to announce that Mission Foods is extending its partnership, continuing its designation as the Official Tortillas, Wraps, Flatbreads and Tortilla Chips of Racing America. In addition to its familiar logo appearing on all cars competing in the Trans Am Series presented by Pirelli, Formula Regional Americas Championship, Formula 4 United States Championship, Ligier Junior Formula Championship and International GT (IGT), Mission Foods will be the entitlement sponsor for three of Racing America’s 17 live events in 2026.
For its three event entitlements, Mission Foods will present the race weekends at Michelin Raceway Road Atlanta featuring Trans Am, IGT and Sportscar Vintage Racing Association (SVRA), March 12-15, Watkins Glen International featuring SVRA, September 10-13, and WeatherTech Raceway Laguna Seca featuring Trans Am’s Western Championship, SVRA, IGT and the Hagerty Cars & Caffeine car show, October 2-4. Mission will also have a sampling presence at each of their entitlement events, handing out their #2Fast2Tasty Racing Style Tortilla Chips.
A subsidiary of Mexico’s Gruma Corporation, Mission Foods is the global leader in authentic Mexican food products, famous for being the top tortilla brand in the U.S. and a major producer of wraps, chips and flatbreads sold worldwide. Founded in 1977, they serve both retail and foodservice markets, offering a wide range of corn and flour products.
“We are excited to extend our partnership with Racing America and the many racing series across its circuit,” said Juan Gonzalez, Mission Foods Chief Executive Officer. “Competing in the IGT Series is something I truly enjoy, and it’s a privilege for Mission to support Racing America and the passionate participants and fans who bring this sport to life.”
“We’re thrilled to welcome Mission Foods back as an official sponsor of Racing America for the 2026 season,” said Racing America’s Chief Partnership Officer, Scott Duncan. “Mission has been an incredible partner, and their continued commitment—highlighted by entitlement races at Road Atlanta, Watkins Glen, and Laguna Seca—underscores the strength of our platform and the passion of our fans. These iconic venues provide the perfect stage to showcase Mission’s brand while delivering unforgettable experiences for our audience, teams, and partners.”
The 2026 season for Racing America kicks off at Sebring International Raceway, February 26-March 1, 2026.
About Mission Foods: MISSION, owned by GRUMA, S.A.B. de C.V., is the world's leading brand for tortillas and wraps. MISSION? is also globally renowned for flatbreads, dips, salsas and Mexican food products. With a presence in over 112 countries, MISSION? products are suited to the lifestyles and the local tastes of each country. With innovation and customer needs in mind, MISSION? focuses on the highest quality, authentic flavors, and providing healthy options that families and friends can enjoy together. For more information, please visit missionfoods.com.
About Racing America: Racing America unites a leading owner and operator of motorsports events with a premier digital-first motorsports media platform. Its portfolio includes The Trans Am Series presented by Pirelli, Sportscar Vintage Racing Association (SVRA), Formula Regional Americas Championship (FR Americas), Formula 4 United States Championship (F4 U.S.), Ligier Junior Formula Championship (Ligier JFC), International GT (IGT), and the industry-leading event registration platform MotorsportReg.com.
Through RacingAmerica.TV and the 24/7 Racing America FAST Channel, the company delivers more than 250 live racing events annually, supported by a full production services arm, editorial division, and content distribution network. Blending racing tradition with innovation, Racing America connects drivers, teams, sponsors, and fans across professional and grassroots motorsports worldwide.
For more information, visit RacingAmerica.com.
